【Tokinomo】Shelf advertising robots help brands promote their products


Tokinomo is a shelf advertising robot that combines light, sound, and motion technology to make products talk, sing, move and even dance on the shelves. Tokinomo robots have a patented universal grip that can hold any type of product in a supermarket. With the help of a motion-detection sensor, the robot makes the products move towards the shoppers and communicate their message exactly when the shoppers pass by. Products also have a light cast from above during the activation - exactly like a superstar on a stage. The technology allows the products on the shelf to move in sync with the sound and even dance if desired.

Tokinomo technology includes access to a custom-made campaign management platform, which allows creating and optimizing campaigns in real-time as well as getting reports about the shelf activity: number of activations and foot traffic in front of the product. The cloud access can be used, among others, to:

  • Upload the audio messages that the product will communicate
  • Send instant updates to all robots used in the campaign irrespective of their number
  • Set up the movement pattern and speed of the product
  • Make adjustments and changes in real-time even during campaigns
  • Check out data in real-time

Tokinomo’s cloud platform is easy to use and it offers valuable insights that can be accessed anytime and anywhere.

Tokinomo is a solution for in-store marketing, advertising, and promotions and it is perfect for:

  • brands that want to increase sales, brand awareness, and engagement for their products
  • retailers which want to maximize their profit by using new technology
  • offline marketing agencies that want to offer the best marketing solutions to their clients


What results does it generate?

Unlike traditional in-store marketing solutions (cardboard displays, dump bins, and end caps) which usually have a 15% - 30% sales lift on average, Tokinomo generates outstanding results: sales are lifted by 200%, on average, without any price cuts.

Brand awareness is crucial and that is why brands will be happy to learn that, with Tokinomo, 40% of customers remember the name of the brand, while 10% remember the name of the product.

Also, Tokinomo is famous for its unparalleled stopping power. Out of all shoppers passing by the product advertised with Tokinomo robots, 50% notice the product, while 30% interact with it either by looking at it, coming closer to listen to the audio message, or taking a product off the shelf to learn more about it. 

How is Tokinomo changing the retail industry?

Tokinomo offers an innovative solution to brands, retailers, and agencies and it is shaping up the future of grocery retail marketing. The biggest impact it has comes from the fact that it offers something that brick-and-mortar stores lack: customization and real-time insights.

While eCommerce platforms have essential data from the customers, brick and mortar retailers and brands who sell in-store don’t have the necessary tools to extract and monitor customer data.

Tokinomo provides insights like foot traffic, activations, location, and the status of each device. With this data, retailers and brands can adjust their campaigns and better understand their customers. However, Tokinomo is not only helping retailers shape the future of in-store shopping, but it’s also helping customers experience amazing moments. Retailtainment is not a passing trend, it is part of the customers’ expectations. With Tokinomo, customers will have a great shopping experience, will feel engaged, and will end up purchasing products that amaze them.

How do customers respond to Tokinomo-powered campaigns?

Laughters, happy faces, and excitement. These are the reactions customers experience when they interact with Tokinomo. The shelf advertising robot makes products engage with customers and surprise them. After all, nobody expects to stumble upon a talking bag of flour or toothpaste, right? Because of this, customers respond positively to Tokinomo and they even share their experience with friends and family. As we all know, word of mouth marketing is the most effective marketing tactic and customers are the best brand ambassadors.

Which brands have used it so far?

Top FMCG brands of the world entrusted Tokinomo with their in-store marketing efforts. Some of the brands that have used Tokinomo are:

  • Jameson
  • Heineken
  • Coca-Cola
  • P&G
  • Pepsico
  • Unilever
  • Bonduelle
  • Adidas
  • Snickers
  • Dr. Oetker
  • Johnson & Johnson
  • Nivea
  • Hochland
  • ETI
  • Alka
  • Muller
  • Danone
  • President


  • 30+ countries
  • 300+ campaigns
  • 170+ brands
  • 70+ retail stores
  • 2500+ Tokinomo robots


+200% average increase in sales, no price cuts

40% of customers remember the name of the brand



Name: Tokinomo

Establishment: 2018 New York, US

Founder: Ionut Vlad, Laurentiu Cluve

Funding: Undisclosed (Seed 2021/9) EUR730k (Seed 2020/2 Seed)

Field: Shelf advertising robot

(Tokinomo, https://www.tokinomo.com/

(Coverage=Takushi Miyao Pictures= Tokinomo